Join the fight for an open and equitable world FORCE FÜR AFRIKE Justice is what we do.

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WHAT WE DO At Ghetto Beats, it is our mission to create a planet in balance through science, conservation, technology, education and storytelling programs. Learn more about our work.


FORCE FOR AFRICA textil supply chain program

FORCE Will be the first Sport strong brand made and designed in the African Continen.The parent organization of FORCE, Inc is an emerging not-for-profit project has harnessed that storied tradition in an effort to break the cycle of poverty by exporting a line of Sports apparel for athletes worldwide.

FORCE garments are exported and sold in the developed countries with revenues reinvested into the Africa economy. Force is how we change the world.

FORCE THE BRAND
Together we create transparency in the textil supply chain. Together FORCE will be the first Sport Brand made in AFRICA to offer a sustainable raw material for the mass market. The 1/3 Goal Goes campaign call to action the social, environmental, and economic proposition of returns goods. We believe We love We support with the 1/3 of sales of Force items/products, social educational programs in Africa countries.

We ESSAY the force cause of africa economical transaction.

FORCE works with African young entrepreneurs in fashion, graphic design, photography, modeling, and marketing to create and expand their businesses.FORCE believes that economic development through employment and entrepreneurship is the most effective means to increase the welfare of a country and the result is the vertical integration of the African economy and the creation of a sustainable and expanding system where revenue from apparel is used to create and expand production facilities as well as employ additional workers and work with more entrepreneurs.

Global nonprofit brands are the world's new “super brands” (FORCE, 2018). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and managers of nonprofits face new challenges in the stewardship of their brands. Based on current thinking in nonprofit management and detailed interviews with close to one hundred executives of ten international nonprofit organizations, this article draws strategic lessons on brand building and brand valuation activities of international nonprofits. 

The multiple roles and stakeholders that global nonprofit brands must address make nonprofit brand building complex and challenging. In particular, differences between advocacy and relief organizations must be explained. Despite the complexity, international nonprofit organizations may have an advantage over for‐profits in leveraging public trust and brand communication. Advocacy organizations in particular successfully link brand and cause to good effect.

The valuation of FORCE nonprofit brand is a new strategic challenge with significant appeal, but also significant concerns for international nonprofits. In addition to providing nonprofit leaders and managers with a better understanding of brandbuilding activities, imperatives, and best practices in the field, this article outlines the opportunities and threats associated with the valuation of nonprofit brands.
  • Purpose Brand Strategy
  • Corporate Social Responsibility
  • Social Impact
  • Social Marketing
  • Brand Communications
In increasingly competitive markets, branding is of growing interest to business-to-business (B2B) firms. Despite an increased interest in branding, and the predominance of branding in consumer markets, B2B branding has received scant attention from academics. In this paper it is argued that organisational buyers can be influenced by both rational and emotional brand values and that B2B brands can surmount functional capabilities to create an emotional connection with buyers.

The development and communication of emotional brand values may enhance the potential for value creation and be a means of developing a sustainable differential advantage. For B2B brands to connect with organisational customers, emotional brand values need to be communicated effectively both within the organisation as well as externally through the industrial sales force. A model is proposed that shows how B2B brands should reflect a greater balance between functional and emotional values. There is a clear need for further research into the way in which brands are used, communicated and perceived in B2B markets.


ES^SE .ESSAY a new political Party for the  Economic freedom of Africans.

As Party, our vision is to unite and uplift the African community, including its descendants, living in RDC. We aspire to educate, inspire, elevate and empower the African community by celebrating everything steeped in African tradition and culture. By listening, honoring and respecting all our sisters and brothers as valued members, we will drive excellence in everything we do and embody the spirit of Ubuntu (a southern African philosophy referring to a person’s humanity and a belief in a universal bond of sharing) and the utopia that is Wakanda.

  • A majority of African workers operate in the informal economy
  • Property rights, cheap energy and deregulation are a proven recipe for growth
  • Over 620 million Africans have no access to electricity
Ever since African nations began to gain independence in the 1960s, Western countries have looked to assist their economic development. While the nature of this assistance has changed over time, many of the approaches to spurring economic growth in Africa continue to neglect some of the most pressing reforms needed to help lift people out of poverty. In particular, how to legitimise businesses and economic opportunities and how to power the region’s economies.

In a new report,  I discuss the three key building blocks of economic development that would best empower African nations to succeed: securing strong property rights, reducing the burden of government, and utilising affordable energy. These are all crucial reforms that embrace the kind of economic freedom that has brought wealth and prosperity all over the world.

Shockingly, across the African continent, the majority of the labour force works in a shadow, “informal” economy. Development experts often blame such informality on lack of education, technology, and infrastructure, but this is only part of the cause. Overwhelmingly, this shadow economy is a natural response to the stifling restrictions governments place upon business. As Huzaifa Shabbir Hussain of the Center for International Private Enterprise (CIPE) argues: “When taxes are too high, business regulations too onerous, and private property rights inaccessible for many, businesses that would otherwise enter the formal economy cannot.”

Our report recommends that international aid organisations and governments should be urging a more reliable system for securing property rights. African nations could follow in the footsteps of countries like Georgia in establishing a land registry systems using blockchain technology. While blockchain titling programs are currently being piloted in southern Ghana, policymakers in other African nations should look for ways to take advantage of such innovative technologies in order to give their people greater security in their property.

We also recommend that African countries would benefit greatly from a reduction in taxes and regulations. African entrepreneurs invest in informal channels to reduce the regulatory costs associated with burdensome government requirements.

To attract businesses into the formal economy, governments must stop creating perverse incentives that drive businesses away. To spur growth and employment, regulatory mandates and taxes must be dramatically scaled back.

Further, it is well documented that large swaths of the African continent are in dire energy poverty, with over 620 million Africans lacking any access to electricity. African countries need access to affordable, abundant, and reliable energy. But most development agencies wrongly contend energy shortages can be resolved through low-emission renewable energy technologies. The reality is that current technology renders renewable energy both inefficient and expensive, especially for large scale industrialisation. Even factoring in the alleged costs of climate change, renewable energy sources just don’t measure up and certainly do not outweigh the benefits that fossil fuels can deliver.

Our third recommendation is for developed countries to allow African nations the freedom to pursue their own mix of energy. As Bjørn Lomborg, author of The Skeptical Environmentalist, notes, “In wealthy countries, campaigners emphasise that a ton of CO2 could cost some $50. But for Africa, the economic, social, and environmental benefits of more energy and higher CO2 run to more than $2,000 per ton.” Energy use should be predominately assessed on the basis of sustainability, cost, and availability. It is not the responsibility of an enlightened elite to determine the mix of energy that poor nations require for development.

African nations have made incredible strides over the recent decades that should be celebrated. Across the continent, per-capita GDP has risen by over 50 per cent since 2000. Developments in modern technologies have further enabled poor people to leapfrog old problems and grow their economies. Examples of this include the cell phone revolution and the widespread adoption of digital cash in Kenya.

While these incredible improvements are a cause for celebration, it is only a start. If the African continent is to realise the prosperity it deserves, then African policymakers and non-governmental organisations alike should strive to implement pro-growth policies.

The full text of the new study, Economic Freedom Is Key to African Development: Secure Property Rights, Institutional Reform, and Affordable Energy Can Unlock Prosperity for Africa, wil be available On The 23 of December Ghetto Beats Thessis.
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FORCE FOR AFRICA. A crowdfunding campaign by Angel Lazaro Bashile

FORCE Aventure to Dress Projects of Common Interest #thatisforce#Movement2TheFuture #forceforafrica #RDC #debatesofcongo

I have often asked myself what kind of valuable bequest or inheritance I can leave my children, family, and friends. I feel that it is very important to leave some type of legacy behind, so that they will always have something personal and useful to remember me by. Education and life lessons I feel are sometimes more beneficial than money. I would like to leave behind the lesson of how important it is to obtain academic success.
My goal is to leave behind the legacy that I believed I was never too old to learn, never to old to allow anyone to say I can't, and to instill a quality of humanitarianism in them.

FORCE FOR AFRICA project of common interest is formed with the focus in creating sustainable educational lifestyle and experiential environments and objects, demonstrating a fixation with materiality, concept and tangible spatial experiences.

We aim to create projects that balance between the long lasting and the ephemeral projects in time and objects whose creative approach stems from an abstract realm enriched with layers of conceptual readings: moments of unfamiliar simplicity, sculptural and material self-expression, structural articulation,

Our work roots from an amalgamation of thinking and making between two diverse factors, Inequity and equity , switching between the formal and the intuitive, embracing the handmade and the tactile, the experimental and the poetic.

we can’t solve problems by using the same kind of thinking we used when we created them. In addition, with the rapid changes in society, the methods we have previously used to solve many of the problems we face are no longer effective. We need to develop new ways of thinking in order to design better solutions, services and experiences that solve our current problems. Design Thinking steps in with a bold newly systematised and non-linear human-centred approach. This will help us radically change how we go about exploring problems and creating solutions to those problems.


The Swiss Force Investment Fund for Emerging Markets will be the development finance institution of the Africa Confederations. Force Investment promotes long-term, sustainable and broad-based economic growth in developing and emerging countries by providing financial support to commercially viable small and medium-sized companies (SMEs) as well as fast-growing enterprises which in turn helps to create secure and permanent jobs and reduce poverty.


LES^SENCE SUSTAINABLE SWISS GROUP.


Angel Bashile needs your help in restoring FORCE support for democracy in Congo - Zaire. Our work amplifies voices calling for freedom and empowers human rights defenders and civic activist to advance democratic change. Please support our mission by making a gift today. click up the link and discover our Crowdfunding campaign Force for Africa.

https://wemakeit.com/projects/force-fuer-afrika

We are planning a Foundrising Campaign for the regeneration of Congo-Zaire & Africa with a sustainable finance plan if you like support our project just share the message.
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