FORCE SPORT BRAND as SPONSORING IMAGE.

                       

ADVENTURE TO DRESS THE FORCE JOURNEY BY Angel Bashile.
FORCE CASE STUDY
Abstract
In most organizations, supply chain planning is a cross-functional effort. However, functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and priorities. We report findings from a detailed case analysis of a supply chain planning process that seemingly weathers these cross-functional conflicts. In contrast to traditional research on this area, which focuses on incentives, responsibilities, and structures, we adopt a process perspective and find that integration was achieved despite formal functional incentives that did not support it.

By drawing a distinction between the incentive landscape and the planning process, we identify process as a mediator that can affect organizational outcomes. Thus, organizations may be capable of integration while functions retain different incentives and orientations to maintain focus on their stakeholders’ needs. Through iterative coding, we identify the attributes of the planning process that can drive planning performance—information, procedural, and alignment quality—but also find evidence that achieving alignment in the execution of plans can be more important than informational and procedural quality. In addition to process attributes, we also identify social elements that influenced the performance of the planning process and place the information processing attributes within a broader social and organizational context.

IMAGE SPONSORING

This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. The results show that a correct brand fit and a high brand involvement are the issues that will ensure a positive change on the image of a company. In addition, companies need to choose a sport with a positive image in order to create an image transfer regime that is positive for both parties.

Chapter 1 - Introduction.

The topic of this thesis focuses on participation in sports by a company. More in particularly, we take a close look at the partnership created through sponsorship between a company and a participant on to the next level. Two different types of sport marketing exists, the first deals with the marketing of a sport, the second the marketing of a company via a sport. This second type of sport marketing is the focus of this thesis. A further division of this type of sport marketing can be made: 

The sponsoring of an event, and the sponsoring of a team through participation. This is something that applies for almost every sport. It could be a tennis racket for a tennis player, shoes for a runner, swimming goggles for a swimmer, skis for a skier or, as will be the case for this thesis, a car for a racing driver. This thesis will therefore look at the advantage that a car company receives from participating in car racing.

Although at first sight both investment types (sponsoring and participation) appear to be rather similar, participation is much more expensive, but when a race is won, the possible marketing benefits will also be much higher.

Given the high competitive pressure in many of today's markets, this topic is therefore of increasing importance to the business world. But, as already mentioned, this thesis, which is a type case, will focus on the effect for a car manufacturer, although the results will probably be similar in any sports field. The relationship between a manufacturer and the motor sport it functions in is based on four pillars:.

- Popularity of the sport .
- Changing of profile.
- Changing values of the companies .
- Entry barriers .

Firstly, the popularity of the sport, sport racing has been popular since the creation of competitions. For example Automobiles have been raced to see which one was the fastest or the most reliable. Today, car racing is still a sport that offers entertainment to people all around the world in many forms and ways such as circuit racing, rallying, off road racing and drag racing. Although the preference of the audience might not always be the same all around the world, one or more forms of racing are always popular. In Europe, for example, Formula 1 and Rallying is popular, whereas in the United States NASCAR and Indy car racing together with drag racing seem to have the upper hand. This means that any car company can find a sport in which it can participate and sponsor.

The second reason is linked to the changing profile of the car manufacturer. During the last couple of years, car companies seem to have different ideas about the effectiveness of motor racing. Not too long ago, the three large Detroit car manufacturers (Ford, General Motors and Chrysler) used "Win on Sunday, Sell on Monday " as a motto. Currently however, Ford, which was one of the top three Detroit car manufacturers, for example, is pulling out of most of the car racing fields in which it was present. At the same time, however, Renault has become more involved in car racing through the creation of the Renault World Series which features racing cars in many different classes.

Nother important cause is the change in the profile of the car itself. Cars are becoming more and more a commodity in the current market. This means that car companies have to compete on price which in turn reduces, or in some instances takes it away completely, profits. Car racing at the top level is a very expensive exercise and this thesis will therefore focus on the questions if spending millions of euros is still a worthwhile investment for car manufacturers or if this money could be put to better use within the company.

The last motive is the high entry barrier that manufacturers have when entering into motor sports. Due to the high cost involved in motor sports, many car companies only have one chance to be successful because they are only present with a factory sponsored team in one form of motor racing. This is completely different from other types of companies, for example Nike, who are present in many different sports, but also present with many different participants in each sport. In this way, the participation that companies like Nike do resembles sponsoring very closely. Keeping in mind the above factors, it is important for companies to know how effective their presence in motor sport is. .

Chapter 2 - Literature Review.

Brand Loyalty "The term "marketing" usually conjures images of consumer packaged goods and advertising campaigns " (Olivia, 2007) but in reality this is only a very small part of marketing. To ensure full understanding of the topic discussed, a short overview of marketing possibilities will be given.

It is generally understood that the more brand loyal customers are, the better the results will be for a firm. High brand loyalty leads to lower marketing costs because the companies do not need to spend money on convincing these customers to purchase their product, they can focus on retention which is a lot cheaper. Chauduri et al (2001) highlight the importance of brand loyalty in the last decades.

One of the first to recognize this importance were Howard and Sheth (1969). Since then, many have discussed the role of loyalty in the brand equity process. His findings indicate that brand loyalty could create marketing advantages, in this respect, reduced marketing costs, an increase of new customers and greater trade leverage. Other advantages from loyalty include favorable word of mouth and an increase in the resistance among loyal customers toward competitive strategies (Dick and Basu, 1994).

Brand loyalty, however, is not as straight forward as it seems. Chauduri et al (2001) define brand loyalty "as a deeply held commitment to re-purchase or re-patronize a preferred product/service consistently in the future ", this behavior will cause same-brand or same brand-set buying behavior while ignoring the situational influences and marketing efforts meant to cause switching behavior. This definition, just like many of the previous works on this topic, shows the two different aspects of brand loyalty clearly " behavioral and attitudinal. Purchase loyalty, behavioral, is focused on repeated purchases of the brand, attitudinal brand loyalty is more focused on the dispositional commitment with regards to the unique value associated with the brand (Chauduri et al (2001)).

This issue, of brand loyalty, is closely linked to any type and area of marketing. Any company that wants to survive needs to ensure that customers keep coming back and keep spending money. This is obviously the case for Business to Consumers (B2C) marketing, but also for Business to Business (B2B) marketing because B2B firms not always have many customers. Some B2B companies even have 70% to 80% of their business from one or two customers (for example, a company producing bumpers for a car usually only does this for one or two different car manufacturers).
Two different aspects exist with regard to brand equity " from the viewpoint of the firm and that of the consumer.

Emphasis of wrong globalization & bud management effects

Nike faces many challenges that are due to all of the accusations being made about their products being made in "sweatshops". The case study will show the description of the legal, ethical, and cultural changes affecting Nike and the claims made of them running a sweatshop. This case study will decide the roles the host governments played in the business of Nike sweatshops. The case study will summarize the operational and strategic challenges that the management of Nike Corporation is facing. .
Legal, Ethical, and Cultural Changes.

Although Nike is the designer of their products and markets them; Nike contracts the manufacturing of their products through a "global network of 600 factories scattered around the globe. The factories employ some 650,000 people (Hill, 20013). The fact that Nike has so many accusations against them of using sweat shops to manufacture their products is why Nike has so many Legal, Ethical, and Cultural challenges. The sweatshops employ children that are working in hazardous conditions for many hours and paid wages that are below-subsistence wage level (Hill, 2013). Nike appears to choose very poor countries to manufacture their products in and pays very poor wages that people cannot even live on.

Nike is accused of preying on the poor of the world with unethical and illegal subcontracting practices. The people that are being preyed upon do not really realize that their wages are far from fair because they are from different cultures than the Nike Corporation is operating from. Most of the people that work in these shops are just happy to even have a job. Some literate and disciplined people that work for Nike are desperate for a job and they work as much as six days a week for $40.00 per month which is only 20 cents per hour (Hill, 2013). Some of the workers that have management positions do not even get paid minimum wage. Nike does not admit to any of the claims above and claims they are compliant to the laws of illegal and ethical practices.

Climate Change.

Conservation is plagued by the issue of prioritization - what to conserve and where to conserve it - which relies on identification and assessment of risks. In this body of work, I identify some of the risks related to climate change impacts on biodiversity, as well as potential solutions. Climate changes are underway across nearly all terrestrial areas and will continue in response to greenhouse gas emissions over centuries. Other extinction drivers, such as habitat loss due to urbanization, commonly operate over localized areas.

Urbanization contributes, at most, less than 2% of the total range loss for terrestrial species at risk when averaged within an ecodistrict (Chapter 2). Documented impacts of climate change, to date, include: extinction, population loss, reduction in range area, and decreased abundance for multiple taxonomic groups. Examining species’ and populations’ physiological limits provides insight into the mechanistic basis, as well as geography, of climate change impacts (Chapter 3). Climate changes, and the ecological impacts of climate changes, are scale-dependent. Thus, the biotic implications are more accurately assessed through comparisons of local impacts for populations.

Under a scenario of climate change, equatorward margins may be strongly limited by climatic conditions and not by biotic interactions. Yet, geographic responses at poleward margins do not appear directly linked to changes in breeding season temperature (Chapter 4). New ideas on how regions with attenuated climate change (climate refugia) may be used to lower species climate-related extinction risk while simultaneously improving habitat connectivity should be considered in the context of potential future consequences (i.e. range disjunction, alternative biological responses) (Chapter 5).

Contemporary climate refugia are identifiable along multiple climatic dimensions, and are similar in size to current protected areas (Chapter 6). Determining how, when, and where species distributions are displaced by climate change as well as methods of reducing climatic displacement involves integrating knowledge from distribution shift rates for populations, occurrence of climate refugia, and dispersal barriers. Such assessments, in the Yellowstone to Yukon region, identify dramatically different pathways for connectivity than assessments that are not informed by considerations of species richness and mobility (Chapter 7)

Environmental sustainability in fashion supply chains

In recent years, both researchers and practitioners have devoted attention to environmental sustainability issues in the fashion industry, but, despite the topic's relevance, a structured analysis of the problem is missing.

This paper presents the results of exploratory case-based research aimed at identifying three factors: the drivers that push companies to adopt “green” practices, the different practices that can be used to improve environmental sustainability, and the environmental KPIs measured by fashion companies. Results include a comparison of two approaches pursued by established international companies with green-positioned brands with the efforts of small firms that have adopted alternative supply chain models.

FORCE investments strategic 2018-2020 makes FISSD.

The Swiss Force Investment Fund for Emerging Markets will be the development finance institution of the Africa Confederations. Force Investment promotes long-term, sustainable and broad-based economic growth in developing and emerging countries by providing financial support to commercially viable small and medium-sized companies (SMEs) as well as fast-growing enterprises which in turn helps to create secure and permanent jobs and reduce poverty.

-FISSD { Force Investments in  Swiss Sustainable Development }

-FISSD will be an important instrument for fostering private sector development in developing and emerging countries, complementary to other measures of the economic development assistance;

-WE promotes sustainable and inclusive growth in developing and emerging countries as well as their integration into the global economic system;

-FISSD focuses on the creation and maintenance of more and better jobs as well on the improvemen jobs are the main driver of poverty reduction as well as social inclusion in developing and emerging countries and that they offer an alternative to irregular migration.

-FISSD promotes the development of sustainable business in developing and emerging countries, based on internationally recognized environmental, social, and governance standards;contributes to strengthening resilience of these countries, inter alia against climate change; Strives to meet the highest standards of integrity, transparency, and professionalism, resulting in a strong reputation and recognition in the general public.

FORCE ADVENTURE TO DRESS , AFRICA MISSION. 

Fashion politic

Political dressing is fashionable right now, but is it fashion?
Celebrities and stars turned up dressed in black at the 75th Golden Globes Award ceremony. Instantly the media was in frenzy over what they dubbed “political fashion statements on the red carpet.” This is just the most recent droplet of a rainy season of purportedly political fashion

The political dimension of clothing is intuitively understood from the moment individuals are born. Because essentially, human society equals dressed society. What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences.

Dress expression ranges the full political gamut from conformity to rebellion. Simply put, dress style that challenges — or is perceived as challenging, or offering an alternative to the status quo — spontaneously acquires political meaning.

Hence the social power of dress and the political impact of seeing many people dressed in an agreed-upon mode. During the counter-demonstrations in Charlottesville, Va., last summer, antifa protesters opposing white supremacists wore “black bloc” — an all-black uniform of sorts, meant to show a unified hard stance against anti-Black racist discourse.

Simultaneously, “black bloc” dress indicated a willingness to resort to violence if necessary, much like the Black Panthers did in the 1960s and 70s. The Panthers took advantage of a loophole in the second amendment of the U.S. constitution that made it lawful to wear unconcealed firearms in public.

FORCE Customer Benefit inspired by Refugees
Assessing the Economic Impact of Refugees
expanding consumer markets for local goods
opening new markets
bringing in new skills
creating employment
filling empty employment niches
increasing economies of scale
fostering innovation and flexibility
supplying labour and stimulating labour markets in ageing populations
stimulating economic growth in regional areas

SPORT for the Benefit of people.Emotional Marketing

FORCE will be a globally famous corporation for athletic apparel and will the most successful brand of sportswear in Africa & part of United States . Sports have been for men in the past; however, the up rise of women has influenced every aspect of society. The words, "I'm making myself proud," is assumed to have a deeper meaning in this advertisement with the woman because it shows that she is not training to look better to get a boyfriend or to fit into the way women are "supposed " to be; she is actually doing it for herself. Another conclusion that can be formed from this advertisement would be that the word "proud " is emphasized for a meaningful effect on the viewer to lead them to believe working out will make themselves feel some sort of fulfillment. The approach FORCE is going on the emotional level will touch women in the exact way many groups are currently trying to impose in the modern age like female equality and is a fantastic idea for present marketing. It benefits Force Adventure to Dress Documentary Campaign route is motivating refugees economical prodoctivity . The idea of building pride with motivation will get refugees to find the advertisement, not for them to happen to come across it. .

This advertisement will directly persuade the intended audience in an obvious visual with the use of the refugeeas a character.

The global migration crisis: challenge to states and to human rights

AFRICA FORCE of common interest is formed with the focus in creating sustainable educational lifestyle and experiential environments and objects, demonstrating a fixation with materiality, concept and tangible spatial experiences.

We aim to create projects that balance between the long lasting and the ephemeral projects in time and objects whose creative approach stems from an abstract realm enriched with layers of conceptual readings: moments of unfamiliar simplicity, sculptural and material self-expression, structural articulation,

Our work roots from an amalgamation of thinking and making between two diverse factors, Inequity and equity , switching between the formal and the intuitive, embracing the handmade and the tactile, the experimental and the poetic.

Projects of Common Interest

Projects of common interest (PCIs) are key infrastructure projects, especially cross-border projects, that link the energy systems of EU countries. They are intended to help the EU achieve its energy policy and climate objectives: affordable, secure and sustainable energy for all citizens, and the long-term decarbonisation of the economy in accordance with the Paris Agreement. Every two years, the European Commission draws up a new list of PCIs.