GHETTO BEATS

                                               BLOND NEW VOICES Today's African DESIGNERS share an unfliching reverence for the past. By tapping into the prolific artisanal knowledge of the continent in decidedly novel ways, their work acts as a bridge from the contemporary world into the past, succoring ancient traditions in the process. Contemporary African design is growing in global popularity. African designers are not simply consumers of Western creativity and  product but extraodinary and resourceful producers. Their methods and aesthetics reflect their rich and varied cultures with design that is deeply rooted in heritage and retells the African story by challenging common perceptions of the continent. Trought still a young industry, design in Africa is thriving. Designers across the continent are embracing their African context, trought both ae...

FORCE African Sport brand has ambitions to take on Nike.                   “I’m sick and tired of seeing the hungry people of my country dying.” Story highlights FORCE. Is the first Sport strong brand made and designed in the African Continen. The brand official prewiew planned for december 2018 hopes to dress sports around the 5 continents.  The parent organization of FORCE, Inc is an emerging not-for-profit project has harnessed that storied tradition in an effort to break the cycle of poverty by exporting a line of Sports apparel for athletes worldwide. FORCE garments are exported and sold in the developed countries with revenues reinvested into the Africa economy. Force is how we change the world. FORCE works with young entrepreneurs in fashion, graphic design, photography, modeling, and marketing to create and expand their businesses. FORCE believes that economic development through employment and ...

AFRICA   The evolution of the world can be traced back 40,000 to what we are calling today the continent of Africa. It is the oldest and the most contradictory continent. It is probably the most environmentally preserved and beautiful place in the world, but it is also a continent dominated by hunger, civil wars, AIDS, and corruption. It is a continent where the majority of the population uses the word "survival" on a regular base. Survival and a way of living became synonyms in countries like South Africa and Sierra Leone without even mentioning Somalia and Ethiopia. Africa is a continent that has strict rules and laws for its citizens. However, these are not rules imposed by governments; the kings and the presidents change at a rate that is too high to make it possible to emit any rules that would enforce at least an apparent order in the society. These are rules made by the cruel reality of the worse three things existing in Africa: the economical situation that has...